Bill White is CEO of Offenberger & White, Inc. (OffWhite) and a member of Labcompare's Editorial Advisory Board. White co-founded OffWhite, a Marietta-based marketing consulting firm, in February 1985. Before co-founding OffWhite Marketing, White was a co-founder and director of marketing for Queue Systems Inc. He also previously served as the director of marketing for Forma Scientific, Inc. (now Thermo Fisher) from 1976 to 1980, after spending several years as chief technical researcher and writer in the Forma R&D and engineering group. Now in its 37th year, OffWhite has earned a reputation for content development and managing comprehensive marketing communication strategies for clients across the globe. Throughout his career, White has provided extensive technical assistance in the design, development, application and marketing of numerous applied technologies employed by the biomedical, life science and industrial laboratory community. He has written extensively on evolution of laboratory and industrial equipment, processes and instrumentation systems on behalf of more than 300 clients worldwide. Learn more at www.offwhite.com