CompareNetworks, Inc., a global online B2B media company, today announced that it has launched a new website targeting the laboratory equipment market, Labcompare. Similar to the other vertical websites operated by CompareNetworks, Labcompare combines a comprehensive product marketplace with targeted editorial content.
Designed for scientists and researchers working in Research and Development, Analytical Chemistry, Photonics, Laboratory Automation, Environmental Testing and Forensics, Labcompare's marketplace includes sections for scientific and analytical instruments, elemental analysis, stability chambers, gas chromatographs, mass spectrometers, thermal analysis instruments, laboratory hoods and many more. Labcompare combines easy search functionality, complete specifications, and the ability to compare products side-by-side across manufacturers to make it the ideal destination for scientists looking for new products to purchase.
Labcompare also allows marketers to better target their advertising to laboratory equipment purchasers. Visitors reach Labcompare when they are actively looking for new lab equipment to purchase. By providing in-depth product details and information, advertisers are confident that the leads generated for their products are from highly qualified and informed decision makers.
"With Labcompare, we strive to provide the best service possible for our advertising partners," said Aaron Tooley, General Manager for Labcompare. "We look forward to seeing Labcompare develop as a trusted online destination for product discovery and a highly successful advertising platform for marketers looking to generate qualified sales leads."
Paul Gatti, CEO of CompareNetworks, says, "We are very excited about the continued growth of CompareNetworks. We aim to create online marketplaces that provide a needed resource for b-to-b professionals and excellent service to advertisers looking for quality leads; Labcompare fits this perfectly."
CompareNetworks, Inc.
Headquartered in South San Francisco, California, CompareNetworks is a leading media company for the life science and healthcare industries. The CompareNetworks websites help b-to-b professionals make informed purchasing decisions by offering a long-needed source for product information and industry news. With an extensive directory of more than 1 Million products with complete specifications, and thousands of product videos, CompareNetworks provides the most up-to-date and b-to-b marketplaces on the Web.
Contact:
Amy Raymond
CompareNetworks, Inc.
650.228.0191