Transforming Old into New or the Relaunch of the FRITSCH Homepage

During the times of the Web 2.0 era, today is yesterday and a constant optimization of an internet presence is a must. Besides “visible” constant updates and optimizations, we worked simultaneously on the relaunch of our homepage. Now it is comprehensively designed and revised and this in multiple regards: the tried and proven was upgraded and new features implemented. User friendliness was a must: a noticeable improved navigation immediately of the entry page assists visitors and new customers to quickly obtain the desired information or to specifically contact us.

New interesting topic areas with important information for FRITSCH customers were also created for example at Here we feature an encyclopedia with important information centred on the topic of particle sizing.

We added the important topic of mechanochemistry at to our solutions area. Current information and many articles on specific topics of mechanochemistry are available to visitors now – if desired also available for downloading.

Of course is the user friendliness part of addressing appropriate target groups. FRITSCH mainly operates in the international market and therefor was the homepage extended with two additional country versions: Spain and Italy.

The familiar FRITSCH colours red, black and grey were also implemented again, but with a new colour concept the homepage seems overall visually more appealing. The new product animations are not only an eye-catcher: they allow a quick product overview, show the most important instrument info and take the visitor if desired with just a click to the suitable laboratory instrument. But see for yourself and immediately test our new homepage: The FRITSCH Team hopes you enjoy navigating our new pages.

FRITSCH GmbH • Milling and Sizing
Andrea KöhlerIndustriestrasse 8 • 55743 Idar-Oberstein • Germany
Phone +49 67 84 70 146 • Fax 0 67 84 70 11
E-Mail: [email protected] • Internet: