11th Annual International Breakfast Currency Risk Management & Global Trade Solutions

Fairfax, VA – The Laboratory Products Association has announced the topic and speakers for its International Breakfast during Pittcon on Wednesday, March 16th from 7:30-­‐8:30am at the Georgia World Congress Center -­‐ Currency Risk Management & Global Trade Solutions.

In this two-­‐part presentation, Jason Roof, who Vice President of Currency Risk Management for SunTrust Bank will discuss the foreign exchange (FX) market. He will:

  • Present an overview of the FX market;
  • Discuss what factors influence FX rates;
  • Present an overview of major currencies;
  • Discuss FX Hedging;
  • Provide examples of hedging instruments (forward contracts, options); and
  • Discuss current trends in the FX market.

Susanne Keough, who is Managing Director & Head of Global Trade Solutions for SunTrust Bank will discuss:

  • Current trends in global trade;
  • Areas of opportunity for companies engaged in trade;
  • What their clients are doing in response to opportunities and challenges in global markets;
  • Geopolitical aspects of trade; and
  • Impact of trade on the US economy.

Registration details can be found at www.lpanet.org/international

About the Speakers
Jason Roof – Vice President, Currency Risk Management
Mr. Roof joined SunTrust Robinson Humphrey (the full-­‐service corporate and investment banking arm of SunTrust Bank) in 2005 and serves the bank’s internationally-­‐active Commercial and Middle Market clients. He acts as a resource for information, strategies and ideas on managing the foreign currency aspects of cross-­‐border business, as well as a point of execution for spot and forward transactions. Prior to SunTrust, he was formerly with the Foreign Exchange & International Banking Department of The South Financial Group. Mr. Roof holds Series 7 & 63 Licenses and is a two-­‐time graduate of the University of South Carolina with a B.S. in Civil Engineering and an International Masters of Business Administration.

Susanne Keough -­‐ Mananging Director & Head Of Global Trade Solutions
Susanne Keough manages SunTrust Bank’s trade finance and trade banking business as the head of the Global Trade Solutions Department. In this capacity she is responsible for SunTrust’s trade finance sales, compliance and portfolio management areas. Ms. Keough joined SunTrust Bank in 2002 as Vice President with trade finance and trade banking business development responsibilities for the Georgia and Tennessee markets. Ms. Keough is a graduate of the University of South Carolina with a BA in International Studies and a Minor in European History, and an MBA from Georgia State University with a concentration in Finance.

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