June 11, 2012, Fairfax, VA – The Laboratory Products Association (LPA) will sponsor a sales & marketing workshop on July 23 at the Sheraton Suites in historic Old Town, Alexandria, Virginia. The workshop - Persuading Scientists: Marketing to the World’s Most Skeptical Audience - will be conducted by Hamid Ghanadan, President of The Linus Group. With unprecedented competitive and revenue pressures, laboratory products marketers are realizing that traditional tactics do not generate sufficient Return on Investment (ROI). Fairfax, VA – The Laboratory Products Association (LPA) will sponsor a sales & marketing workshop on July 23 at the Sheraton Suites in historic Old Town, Alexandria, Virginia. The workshop - Persuading Scientists: Marketing to the World’s Most Skeptical Audience - will be conducted by Hamid Ghanadan, President of The Linus Group.
With unprecedented competitive and revenue pressures, laboratory products marketers are realizing that traditional tactics do not generate sufficient Return on Investment (ROI). Fairfax, VA – The Laboratory Products Association (LPA) will sponsor a sales & marketing workshop on July 23 at the Sheraton Suites in historic Old Town, Alexandria, Virginia. The workshop - Persuading Scientists: Marketing to the World’s Most Skeptical Audience - will be conducted by Hamid Ghanadan, President of The Linus Group. With unprecedented competitive and revenue pressures, laboratory products marketers are realizing that traditional tactics do not generate sufficient Return on Investment (ROI). With new marketing trends and technologies rapidly changing the landscape, it is more difficult than ever to develop meaningful campaigns and get the most out of every marketing dollar.
This day-long workshop provides a framework for developing, deploying, managing and measuring marketing programs for product launches, with a specific focus on generating sustainable revenue growth.
Based on the "Content Centric Marketing for Science" model, published in the book Persuading Scientists: Marketing to the World’s Most Skeptical Audience, Ghanadan will provide an easy step-by-step workshop for how marketers can develop campaigns that maximize returns.
This workshop is developed specifically for the science industry, and attendees will be introduced to concepts that they can immediately apply in marketing planning and management. After this one-day program, attendees will: • Create marketing strategies that shorten sales cycles • Cut the waste out of marketing programs and focus on ROI • Develop content that keeps prospects engaged • Learn about employing channels such as marketing automation, social media, and search engine optimization.
For more information on the workshop, go to www.lpanet.org/workshops.