10th March 2011 - Swift Analytical Ltd (York, UK) today announced the official launch of its business development and sales optimisation consultancy. ‘Swift has developed these services specifically to help early stage or established small to medium enterprises (SMEs) punch above their weight’ commented Founder, Dr Mebs Surve. Based on extensive experience in the analytical and life science instrumentation sector, Dr Surve added ‘Many SMEs struggle to gain traction in this huge marketplace due to a number of reasons including a lack of urgency, lack of market knowledge and allowing themselves to be bogged down by irrelevant details. As a result, limited budgets are quickly consumed before the product or technology has any chance of being recognised.’
‘We work with our partners to focus their efforts on being in front of their target customers as early as possible. This enables us to identify and continually refine the value proposition to ensure the product or service becomes attractive as early as possible.’
Swift Analytical also announces that will be targeting PittCon 2011 during 14th to 18th March. PittCon is the world’s largest annual conference and exposition for laboratory science with over 950 exhibiting companies and a technical program of over 2,200 abstracts to technical presentations.
‘We are excited to be participating at PittCon this year! Swift have a full schedule of meetings with key players in the industry who are interested in engaging our services. We are applying our business development techniques to accelerate growth in this service. We look forward to returning home with a number of hot prospects which will lead to early sales.’
For more information please contact (Commercial/Technical):
Mebs Surve
+44-7725-475303
[email protected]